Magic for your marketing URLs

Campaign tracking without the chaos

The UTM builder designed for marketing teams who want to stay organized. Create consistent campaign URLs with team governance, naming conventions, and approval workflows.

Build your URL

Add UTM parameters in seconds

Enter a URL to generate your campaign link
Trusted by 2,400+ teams
4.9/5 from 500+ reviews
Why teams love us

Built for teams who care about data

Everything you need to keep your campaign tracking clean and consistent.

No Signup Required

Start building UTM links immediately. No account needed for basic use—just paste, build, and copy.

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Team Governance

Enforce naming conventions and standardized values across your entire marketing organization.

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Approval Workflows

Route campaign URLs through review processes before they go live. Maintain quality control at scale.

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Simple pricing

Start free, scale when ready

No credit card required. Upgrade when you need team features.

Free

$0/forever

For individuals and small projects

  • Unlimited URL builds
  • Basic UTM parameters
  • Copy to clipboard
  • No account required
POPULAR

Team

$19/per month

For growing marketing teams

  • Everything in Free
  • Team workspaces
  • Naming conventions
  • URL history & search
  • Export to CSV

Agency

$49/per month

For agencies managing multiple clients

  • Everything in Team
  • Unlimited workspaces
  • Approval workflows
  • Custom domains
  • API access
  • Priority support

Trusted by teams at companies like Shopify, Stripe, and HubSpot